I’m Zachery First Cura, a visual designer focused on building thoughtful identities, visual systems, and experiences that connect ideas with people.
I studied Integrated Design at Parsons School of Design, where I explored the intersection of creative entrepreneurship, brand strategy, identity, and graphic and visual design, with a particular focus on community and sustainability. That multidisciplinary approach continues to shape the way I think about design today—not simply as something visual, but as a tool for communicating ideas, solving problems, and creating meaningful connections.
My work spans brand identity, campaign design, visual systems, digital experiences, and product concepts, from developing creative for established organizations to imagining independent brands and products from the ground up. I’m especially interested in projects that allow me to move between strategy and execution: asking the right questions, developing the concept, building the visual language, and figuring out how it all comes together.
Currently, I work as a Digital Graphic Designer at the American Cancer Society, creating and evolving visual work across national campaigns, initiatives, partnerships, and communications.
At the center of my practice is a curiosity for how design can make an idea clearer, more useful, and more meaningful to the people it’s meant for.
I studied Integrated Design at Parsons School of Design, where I explored the intersection of creative entrepreneurship, brand strategy, identity, and graphic and visual design, with a particular focus on community and sustainability. That multidisciplinary approach continues to shape the way I think about design today—not simply as something visual, but as a tool for communicating ideas, solving problems, and creating meaningful connections.
My work spans brand identity, campaign design, visual systems, digital experiences, and product concepts, from developing creative for established organizations to imagining independent brands and products from the ground up. I’m especially interested in projects that allow me to move between strategy and execution: asking the right questions, developing the concept, building the visual language, and figuring out how it all comes together.
Currently, I work as a Digital Graphic Designer at the American Cancer Society, creating and evolving visual work across national campaigns, initiatives, partnerships, and communications.
At the center of my practice is a curiosity for how design can make an idea clearer, more useful, and more meaningful to the people it’s meant for.