Fresh Factory
Fresh Factory is a skincare concept built for the 9-to-5 everyday people who want to take care of their skin without turning skincare into another task on their schedule.
The idea began with a simple insight: skincare doesn’t need to be complicated. It just needs to work.
Designed around the routines of busy, working consumers, Fresh Factory offers a straightforward approach to daily skincare with products focused on cleansing away the dirt, buildup, and environmental pollutants our skin encounters throughout the day.
Rather than overwhelming consumers with extensive routines and endless product choices, Fresh Factory proposes a more practical alternative: effective, approachable skincare designed to fit into the routine you already have.
The brand identity brings this philosophy to life through a visual system that feels functional, direct, and energetic positioning Fresh Factory as skincare made for people with places to be.
Clock out. Wash the day off.
The idea began with a simple insight: skincare doesn’t need to be complicated. It just needs to work.
Designed around the routines of busy, working consumers, Fresh Factory offers a straightforward approach to daily skincare with products focused on cleansing away the dirt, buildup, and environmental pollutants our skin encounters throughout the day.
Rather than overwhelming consumers with extensive routines and endless product choices, Fresh Factory proposes a more practical alternative: effective, approachable skincare designed to fit into the routine you already have.
The brand identity brings this philosophy to life through a visual system that feels functional, direct, and energetic positioning Fresh Factory as skincare made for people with places to be.
Clock out. Wash the day off.
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Topics:
Collaborators:
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Graphic Design
Branding
Bernice Wong & Hanna Berridge
Melissa Mui
Branding
Bernice Wong & Hanna Berridge
Melissa Mui
Products
Fresh Factory is inspired by cities, the people who occupy, and the subcultures inbetween. Fresh Factory aims to stand out from typical beauty product through it’s design and packaging, rejecting the beauty and embracing the rough. The physical form is influenced by concrete streets and steel buildings, pulling greys and metallic accents.
Fresh Factory Brand Book
